Did you know that team Brazil, Germany, Argentina and England were not allowed by their coaches to access New Social Media in this year’s FIFA World Cup? Their coaches thought that tweeting about the game or reading tweets about the game was going to ruin the focus of the players and would only add to the anxiety of the players. But while many FIFA players diffused themselves from the social media, FIFA fans and spectators did quite the opposite.
Celebrating Culture, Connecting People
Shakira’s Waka Waka, the FIFA World Cup 2010 official theme song is nearing 99 million hits on YouTube! Soccer fans and enthusiasts from all over the world flocked the new social media in the hype of FIFA World Cup 2010. Even countries who didn’t have representatives to the said football competition cheered for the FIFA players.
During my first year in college, almost everyone had a FIFA lanyard. But now, soccer enthusiasts have taken their mania to a whole new level. That is, through the New Social Media. Some of my Facebook contacts were posting photos of Cristiano Ronaldo, changing their profile pictures to images of soccer players, even posting cheers for their favorite FIFA teams. Fans were going to their Twitter accounts to celebrate victories, whine over defeats, or maybe rejoice over the hotness of soccer players.
Opportunity for Brand Awareness
Two words: Trending topics. Who would have thought that Vuvuzela, an African instrument would top Twitter’s trending topics for weeks? YouTube, Facebook and Twitter are doing Shakira’s Waka Waka with all these Football fans getting high on the FIFA hype. But soccer fans and enthusiasts weren’t the only ones who flocked to the new social media because of FIFA. Brands and advertisers have long been preparing for this. This sports event has provided big brands the opportunity to maximize New Social Media to get their names out there. We have Nike with
We have Adidas with
We have VISA
Potential for Sports and the New Social Media
Malaysian version of Coca-Cola’s FIFA World Cup 2010 campaign
FIFA World Cup 2010 is only one of the big occasions that open up opportunities to build brand awareness internationally. NBA is another. Now, brands and advertisers in the Philippines should learn from these tactics. They can take use sports events whether local or international, to take steps and capitalize on new social media for brand promotion. :)
Now let’s Waka Waka! :>