Yesterday was such a blast thanks to my Gleek friend Mina Loyola. We were two of the lucky Gleeks who got to watch Glee’s première episode in a full cinema experience at the SM Mall of Asia’s Center Stage. I was supposed to update my blog that night but it was just too hard to resist Mina’s invitation (bullying). But I certainly have no regrets! :D
The gates were supposed to open at 7pm but oh the excited Gleeks we were, we got there two hours too early. So we decided to stroll around for a bit just to kill time since we were uhm two hours early. HAHA We came back at around 6:20 and saw that a lot of people were already falling in line, so that’s when we (panicked then) decided to claim our tickets.
You’re probably wondering what this has to do with social media, well let me tell you. Mina used new social media to win us some tickets and it’s what ETC also used to help promote Glee’s new season. :>
ETC or Entertainment Central, the channel that airs Glee in the Philippines, made the most out of new social media to keep the Gleek’s hype for the new season. Since there was a break before the last few episodes of Glee’s first season and before the second season, ETC made sure to keep the fans excited about Glee.
GLEE OFF TO HOLLYWOOD, launched last April this year, was the first promo ETC launched. Yes they are giving one Gleek a chance to go to Hollywood this November, meet the entire Glee cast, and become part of one Glee episode. (Turning green with envy as I type this). The lucky winner was even greeted in a video by Mr. Schuester, Finn, Artie and Mike.
It was also in April when ETC announced the GLEE SING OFF, a contest for glee clubs. Now this was my first Gleek escapade with Kim and Mina. Last June, the three of us got to watch the finals where three glee clubs sang their hearts out à la Glee. Before the end of the event, The Company surprised the audience with songs from the awesome series. (I became a fan of The Company after this.)
After the Glee Off to Hollywood promo, and the Glee Sing Off contest, ETC would not let the hype for the second season go down. ETC made sure Glee still stuck to our minds by posting videos entitled The Gleeks Take the Quiz! on Facebook which also air as TVCs on their channel. And the latest promo ETC did was the GLEEK SNEAK.
Gleeks simply had to post a message on ETC’s Wall saying they should be invited to the premiering of Glee on the big screen and then ETC would post an invitation on their Wall. And that was what Mina did. Mina’s wallpost got us two tickets to watch the première episode of Glee on big screen. :D
I’d have to say ETC’s campaign to promote to Pinoy Gleeks and keep the hype for Glee was a success. :D Aside from the fact that Charice was in the première episode, ETC made an excellent use of social media to reach Pinoy Gleeks. From the start, the goal for ETC was very clear and I believe this is the reason for being able to successfully meet it. They already had good material in their hands to start with (Glee is pretty amusing), but they didn’t stop at that. They knew who their target audience was and they knew where they are so ETC reached out to them. Their campaign wasn’t all TVCs, billboards, and postcards, nor was it entirely comprised of Facebook statuses or Tweets. They worked out social media into their strategy effectively, and integrated it with events marketing and traditional media to create a balanced and targeted mix for their campaign.
Going back to my Gleek Sneak experience… After claiming our tickets, Mina and I fell in line. At this point we were feeling pretty anxious, and it’s not because we were excited for the Glee episode. Let’s just say we were camera-shy. HAHA Unfortunately Mina and I had to fulfill some Gleek duties and ETC-winner responsibilities thus, we had to ‘cheer’ in front of the camera. Mind you, the cameraman took at least four takes. :))
When we finally got to the reception area, the place was completely jam-packed with families, teens, and yuppies! Before entering the movie house, we had to stop by the photobooth of course. There was free food and drinks, and if you know me well, you know I wouldn’t pass up chances like this. But because Mina was being a (charming little) brat and she didn’t want me to leave her, I wasn’t able to get any. We waited for at least 90 minutes before the show started. I think the Gleeks got too busy eating free food outside. :))
Before the episode played, there were dancers who came to the stage and to the aisles of the movie house à la flash mob and danced to the tune of a Glee song. The end of the dance cued for the lights dim and for the film to roll. As much as I would want to share in detail what happened in the first episode, I won’t because I want you to see it yourself. But can I just say, Charice’s awesomeness was just !%@&^!$@&^$!!!
Til my next Gleek escapade! Kudos to ETC! :D :D :D