Dare You To Move

My blog entries have mostly been about how brands and profit organizations can use and benefit from new social media, but this time I’d like to share my thoughts on how non-profit organizations (NPO) can make use of it. :)

The infinitely wonderful world of new social media remains to be a Wild West for non-profit organizations. New social media is still relatively untapped by non-profit organizations even if it offers tremendous opportunities for them. Profit organizations have been adopting social media into their strategies and I believe NPOs should be doing the same. :)

New social media can help NPOs raise awareness.
We live in a connected world. We live in a world where anyone can connect with anybody, where NPOs can connect and collaborate with anyone. If NPOs use social media, they can share their advocacies more easily and conveniently. NPOs can create a Fanpage where people can like them and these people can even recommend it to their friends if they find it compelling.

New social media requires minimal spending.
Funding shouldn’t be a problem for NPOs since most social media tools are free of charge. And this helps because, the less NPOs they spend on promotional tactics, the more they can alot for their projects. :)

New social media facilitates collaboration.
New social media transcends organizational boundaries. NPOs can reach out to fellow NPOs or profit-organizations, perhaps for their CSR, and partner with bloggers and opinion leaders who can also impart their advocacy. :) An example of an NPO collaborating with other NPOs is Lights. Camera. Help?, a NPO that encourages other NPOs and cause-driven organizations to use film and video to share their stories.

The challenge for NPOs will be creating that compelling message to engage people on the internet. It’s easy to click that Like button or share that link but getting people to volunteer and donate is another story. If I may quote Switchfoot, NPOs should be

“daring you to move, to lift yourself up off the floor,”

and make people realize the distinction

“between who you are and who you could be, between how it is and how it should be.”


3 thoughts on “Dare You To Move

  1. yes, i agree that nonprofit organizations should capitalize on NSM to increase awareness among the public and gain donors and volunteers. as you said, it requires just a little investment and produces a whole lot of results. i think one reason why NPO’s do not use NSM that much is that they find it really hard to find audiences who will engage themselves in the organization’s efforts to further their cause. oftentimes, it’s the “Me” generation who’s so full of themselves that get to dominate the Internet world (though that seems so generalizing). maybe it’s time to change such a backward mindset and accept the challenge you mentioned. :)

  2. “Between who you are and who you could be, between how it is and how it should be…”

    So inspiring… and hell challenging, as well! NPO’s to me are the holiest of all organizations for the obvious reason that they’re non-profit, they exist and run for a cause. Just recently, AFS Intercultural Programs have tapped into New Social Media as a form of extending its arms to its alumni while opening its doors to possible partnership and support. I think this was a smart move from them since the organization runs from sponsorship.

    Now that they have a Facebook account, it has been easier for them to stay connected with their alumni and get them updated with their latest projects. In effect, more support came in and the programs they offer have continually expanded.

    What power New Social Media has.

  3. I see the potential of NPOs to actually invade the Internet. Their activities can be Internet-based, for instance, their volunteers and sponsors recruitment. Maybe, they just haven’t realize this yet. Putting this into context, we actually chose NGOs to create a viral video on. :)

    PS: I just love the song “Dare You to Move!”

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