It takes two to make that spark.
With a mission as an organization, brands utilize new social media and set out to court their target audiences. They begin with an idea. They strategize. They communicate. In a perfect world, their idea makes an impact and creates that spark they want. Ideally, the audience falls madly in love with them that they have to act on their feelings. Occasionally, there would be public display of affection (PDA) through Mentions, Likes, Retweets, Shares, Re-blogs, etc.
Yes, it’s a love affair.
It takes two to make a spark last.
It’s no secret that keeping a relationship alive has become a challenge, and I’m not just talking about romantic relationships. Not only do organizations have to compete with other organizations for the attention of their audiences, they also have to raise the bar for their own selves from time to time .
Let’s say you’ve successfully reached your audience. The spark is already there but how do you keep it alive? This challenge confronting organizations are compelling them to constantly reevaluate their strategies. It’s just natural for organizations to care for their relationship, and speaking as a consumer, we expect them to do so. We consumers are spoiled brats like that.
Organizations should make sure their presence still excites their audience in the same way that their audiences’ responses enliven them. Some organizations may be consistent with their communication tactics, constantly providing customers information and updates through new social media while others ought to surprise their audiences once in a while. You don’t have to go to extremes to make the spark last. Or do you? How do you think should organizations keep that spark alive? :p