Before I had my summer internship, I used to think that Facebook and Twitter combined is the new social media. But after my boss introduced me to Brian Solis‘ Conversation Prism, I realized that there’s more to social media than just Facebook and Twitter. So please repeat after me: New social media is not Facebook and Twitter.
Now Facebook and Twitter might be two of the leading sites of social Networks and Micromedia and they may be the first two websites that I log into first when I go online, but really, my favorite social media sites are Video Websites.
If I had to choose between watching a viral video and reading a really cool blog, I would definitely go for the video. Now when it comes to integrating videos into a social media plan, I’d say it’s a great way to offer value to your audience. Not only are videos entertaining but they can also present positive value. They can advertise to promote their services, products, and brands. Through videos, organizations can share through a more vivid and tangible experience.
What makes videos even greater is that they go viral more easily. It’s easier to think of videos that spread like wildfire than to think of a blog entry, a tweet, or a Facebook status that went viral.
Another plus for videos is the fact that communicators are not restricted to words. With videos, they can be more imaginative. Communicators can take on creative approaches to reach out to their audience. From approaches like celebrity endorsements, to fun tutorials, to inspiring clips, to charming mini-films, audiences can gain value in an enjoyable way. At the same time, creators can have fun in crafting these videos which are of course remain hinged on what the brand is, who its audience is and what compels them.
Here are some of my favorite clips:
I haven’t seen the movie but the trailer is just so nostalgic.
What are your favorite vids?